Muji, a Japanese retail company which sells wide variety of goods (ranging from fashion to household). They are easily distinguished apart from other companies because of the philosophy they have adopted, putting an emphasis on minimalism, recycling and no-logo/brand policy.
It’s no secret that I’m a huge fan of Muji, I simply love how they come up with beautiful solutions to everyday problem. For example, see below.
I believe Muji should be some sort of an industry model for all other business who shares the similar approach, using their approach and philosophy as a basis of their own foundation.
Their approach to pricing is amazing as well, I feel that each of their product are intricately valued well, mirroring the quality and timelessness of their products, rather than charging at an extortionate price because it’s just so “in” at the moment.
I wish there were more companies who put more of their resources towards to building a great foundation for their own line of products, or their ethos and philosophy.
1 MUJI Reusable Bath Towel TV AD 無印良品 CM
2 Muji on Wikipedia
3 Muji Online
It’s no secret that I’m a huge fan of Muji, I simply love how they come up with beautiful solutions to everyday problem. For example, see below.
I believe Muji should be some sort of an industry model for all other business who shares the similar approach, using their approach and philosophy as a basis of their own foundation.
Their approach to pricing is amazing as well, I feel that each of their product are intricately valued well, mirroring the quality and timelessness of their products, rather than charging at an extortionate price because it’s just so “in” at the moment.
I wish there were more companies who put more of their resources towards to building a great foundation for their own line of products, or their ethos and philosophy.
1 MUJI Reusable Bath Towel TV AD 無印良品 CM
2 Muji on Wikipedia
3 Muji Online

